The Jeddah Municipality has signed a memorandum to enhance the city’s central district with an alliance of international and development companies. The project will encompass an area of 6 million m2, and the main two companies to execute the project are Solidere International (SI) and the Jeddah municipality owned Jeddah Company for Construction and Urban Development.

The choice of these two exemplary companies is due to their renowned reputation for executing high profile projects within the Arab world. The former renovated Downtown Beirut and the latter succeeded at cleaning Tunis lake. This private-public partnership (PPP) is the first in its nature in the kingdom. The project will include a 16-km long waterfront development, land reclamation, urban rejuvenation, historical neighborhood preservation, in addition to traffic and environmental planning.