ABU DHABI, UAE - Sales professionals and business leaders in the Middle East can learn leading-edge techniques for creating a high-performance sales organisation from new programs being launched in Dubai and Abu Dhabi this October.

Award-winning professors from Canada's Queen's School of Business will teach how to manage a sales organisation for sustained growth and profitability.

Queen's has been offering its programs in the UAE since Spring 2007 - in partnership with the Dubai International Finance Centre in Dubai and CERT, the Centre of Excellence for Applied Research and Training, in Abu Dhabi.

The Queen's Sales Management Program shows participants how to enhance sales management effectiveness and maximise return on sales assets. Their organisations will gain advantage by securing tools that create real value for their customers.

Tom Anger, Executive Director with Queen's School of Business, said:

'In today's competitive and fast-paced business environment, customers are behaving differently and companies must work harder and act faster to stay in the game. The priorities of a sales team leader must adjust accordingly, or business will suffer.'



The three-day program is presented by Dr John Monoky, Principal of Monoky Associates, Toledo, Ohio; and Dr John Pliniussen, Associate Professor of Marketing at Queen's School of Business.

The program runs over October 19-21 in Dubai and again October 21-23 in Abu Dhabi.

Queen's School of Business already provides business education direct to UAE companies as well as to government departments and the nation's Central Bank. A leader in business education, Queen's is consistently ranked as one of the top business schools in the world for both its executive education and its MBA programs.

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